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Principles of marketing /

Sonraí Bibleagrafaíochta
Príomhúdar: Kotler, Philip
Údair Eile: Armstrong, Gary
Formáid: Printed Book
Teanga:English
Foilsithe: New Delhi : Prentice Hall of India, 1997.
Eagrán:7th ed.
Ábhair:
Clár Ábhair:
  • 1.Understanding marketing and the marketing process 2. Analyzing marketing oppornites 3.Solecting traget markets 4.Developing the marketing mix 5.Managing the marketing efforts 6.Extending marketing