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Principles of marketing /

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Détails bibliographiques
Auteur principal:	Kotler, Philip
Autres auteurs:	Armstrong, Gary
Format:	Printed Book
Langue:	English
Publié:	New Delhi : Prentice Hall of India, 1997.
Édition:	7th ed.
Sujets:	Marketing.

Table des matières:

1.Understanding marketing and the marketing process 2. Analyzing marketing oppornites 3.Solecting traget markets 4.Developing the marketing mix 5.Managing the marketing efforts 6.Extending marketing