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Principles of marketing /

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Detalles Bibliográficos
Autor principal:	Kotler, Philip
Otros Autores:	Armstrong, Gary
Formato:	Printed Book
Lenguaje:	English
Publicado:	New Delhi : Prentice Hall of India, 1997.
Edición:	7th ed.
Materias:	Marketing.

Tabla de Contenidos:

1.Understanding marketing and the marketing process 2. Analyzing marketing oppornites 3.Solecting traget markets 4.Developing the marketing mix 5.Managing the marketing efforts 6.Extending marketing