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Principles of marketing /

Bibliografiske detaljer
Hovedforfatter: Kotler, Philip
Andre forfattere: Armstrong, Gary
Format: Printed Book
Sprog:English
Udgivet: New Delhi : Prentice Hall of India, 1997.
Udgivelse:7th ed.
Fag:
Indholdsfortegnelse:
  • 1.Understanding marketing and the marketing process 2. Analyzing marketing oppornites 3.Solecting traget markets 4.Developing the marketing mix 5.Managing the marketing efforts 6.Extending marketing