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Principles of marketing /
Hovedforfatter: | |
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Andre forfattere: | |
Format: | Printed Book |
Sprog: | English |
Udgivet: |
New Delhi :
Prentice Hall of India,
1997.
|
Udgivelse: | 7th ed. |
Fag: |
Indholdsfortegnelse:
- 1.Understanding marketing and the marketing process 2. Analyzing marketing oppornites 3.Solecting traget markets 4.Developing the marketing mix 5.Managing the marketing efforts 6.Extending marketing