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Principles of marketing /

Manylion Llyfryddiaeth
Prif Awdur: Kotler, Philip
Awduron Eraill: Armstrong, Gary
Fformat: Printed Book
Iaith:English
Cyhoeddwyd: New Delhi : Prentice Hall of India, 1997.
Rhifyn:7th ed.
Pynciau:
Tabl Cynhwysion:
  • 1.Understanding marketing and the marketing process 2. Analyzing marketing oppornites 3.Solecting traget markets 4.Developing the marketing mix 5.Managing the marketing efforts 6.Extending marketing