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Principles of marketing /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Prentice Hall of India,
1997.
|
| Edition: | 7th ed. |
| Subjects: |
Table of Contents:
- 1.Understanding marketing and the marketing process 2. Analyzing marketing oppornites 3.Solecting traget markets 4.Developing the marketing mix 5.Managing the marketing efforts 6.Extending marketing