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00825nam a2200205Ia 4500 |
| 008 |
150624b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 8120310772
|
| 020 |
|
|
|a 8120310772
|
| 082 |
|
|
|a 658.8
|
| 100 |
|
|
|a Kotler, Philip
|
| 245 |
|
|
|a Principles of marketing /
|c Philip Kotler
|
| 250 |
|
|
|a 7th ed.
|
| 260 |
|
|
|a New Delhi :
|b Prentice Hall of India,
|c 1997.
|
| 300 |
|
|
|a 712 p.
|
| 505 |
|
|
|a 1.Understanding marketing and the marketing process 2. Analyzing marketing oppornites 3.Solecting traget markets 4.Developing the marketing mix 5.Managing the marketing efforts 6.Extending marketing
|
| 650 |
|
|
|x Marketing.
|
| 700 |
|
|
|a Armstrong, Gary
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 48470
|d 48470
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_KOT_P
|7 0
|9 48448
|a UL
|b UL
|c ST1
|d 1998-09-01
|l 4
|m 1
|o 658.8 KOT/P
|p 70573
|r 2020-02-03
|s 2020-01-15
|v 275.00
|y BK
|