Kotler, P., & Armstrong, G. (1997). Principles of marketing (7th ed.). Prentice Hall of India.
Dyfyniad Arddull ChicagoKotler, Philip, and Gary Armstrong. Principles of Marketing. 7th ed. New Delhi: Prentice Hall of India, 1997.
Dyfyniad MLAKotler, Philip, and Gary Armstrong. Principles of Marketing. 7th ed. Prentice Hall of India, 1997.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.