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Selling and sales management /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Macmillan India,
1997.
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| Edition: | 3rd. ed. |
Table of Contents:
- 1. development and role of selling in marketing 2. Consumer and organisational buyer behaviour 3. Sales strategies 4. sales responsibilities and preperation 5. Personal selling skills 6. Sales settings 7. International selling 8. Law and ethical issues 9.