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Selling and sales management /

Bibliographic Details
Main Author: Lancaster, Geoff
Other Authors: Jobber, David
Format: Printed Book
Language:English
Published: New Delhi : Macmillan India, 1997.
Edition:3rd. ed.
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260 |a New Delhi :  |b Macmillan India,  |c 1997. 
300 |a 333 p. 
505 |a 1. development and role of selling in marketing 2. Consumer and organisational buyer behaviour 3. Sales strategies 4. sales responsibilities and preperation 5. Personal selling skills 6. Sales settings 7. International selling 8. Law and ethical issues 9. 
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