Aaker, D. A. (1995). Strategic market management (4th ed.). John Wiley & Sons.
Chicago Edition CitationAaker, David A. Strategic Market Management. 4th ed. New York: John Wiley & Sons, 1995.
MLA Edition CitationAaker, David A. Strategic Market Management. 4th ed. John Wiley & Sons, 1995.
Warning: These citations may not always be 100% accurate.