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Marketing management: Analysis, planning and control /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Kanishka,
1997.
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| Subjects: |
Table of Contents:
- 1. Introduction 2. Marketing 3. Marketing functions 4. Marketing mix 5. Marketing research 6. Publicity and advertising 7. Packing and packaging 8. Effect of government policy on marketing decisions 9. Product line pricing 10. Management of sales