|
|
|
|
| LEADER |
00825nam a2200181Ia 4500 |
| 008 |
150624b xxu||||| |||| 00| 0 eng d |
| 020 |
|
|
|a 8173911657
|
| 020 |
|
|
|a 8173911657
|
| 082 |
|
|
|a 658.8
|
| 100 |
|
|
|a Phophalia, A. K.
|
| 245 |
|
|
|a Marketing management:
|b Analysis, planning and control /
|c A. K. Phophalia
|
| 260 |
|
|
|a New Delhi :
|b Kanishka,
|c 1997.
|
| 300 |
|
|
|a 327 p.
|
| 505 |
|
|
|a 1. Introduction 2. Marketing 3. Marketing functions 4. Marketing mix 5. Marketing research 6. Publicity and advertising 7. Packing and packaging 8. Effect of government policy on marketing decisions 9. Product line pricing 10. Management of sales
|
| 650 |
|
|
|x Marketing.
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 48103
|d 48103
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_PHO_M
|7 0
|9 48081
|a UL
|b UL
|c ST2
|d 2017-09-27
|o 658.8 PHO/M
|p 70175
|r 2012-10-27
|y BK
|k 550
|