Phophalia, A. K. (1997). Marketing management: Analysis, planning and control. Kanishka.
Chicago Edition CitationPhophalia, A. K. Marketing Management: Analysis, Planning and Control. New Delhi: Kanishka, 1997.
MLA Edition CitationPhophalia, A. K. Marketing Management: Analysis, Planning and Control. Kanishka, 1997.
Warning: These citations may not always be 100% accurate.