Khurana, R., & Ravichandran, A. N. Strategic marketing management: Concepts and cases. Global Business Press.
Chicago Edition CitationKhurana, Rakesh, and A. N. Ravichandran. Strategic Marketing Management: Concepts and Cases. Delhi: Global Business Press.
MLA Edition CitationKhurana, Rakesh, and A. N. Ravichandran. Strategic Marketing Management: Concepts and Cases. Global Business Press.
Warning: These citations may not always be 100% accurate.