Southgate, P. (1994). Total branding by design: How to make your brand's packaging more effective. Kogan Page Ltd..
Chicago Edition CitationSouthgate, Paul. Total Branding by Design: How to Make Your Brand's Packaging More Effective. London: Kogan Page Ltd., 1994.
MLA Edition CitationSouthgate, Paul. Total Branding by Design: How to Make Your Brand's Packaging More Effective. Kogan Page Ltd., 1994.
Warning: These citations may not always be 100% accurate.