Đang tải...
Advertising: planning, implementation, and control /
| Tác giả chính: | |
|---|---|
| Định dạng: | Printed Book |
| Ngôn ngữ: | English |
| Được phát hành: |
Ohio :
South-Western Pub. Co,
1993.
|
| Phiên bản: | 4th ed. |
Mục lục:
- 1. Framework for the advertising planning process 2. Setting direction for the advertising program 3. Programs for reaching advertising objectives 4. Control and evaluation of the advertising programs