ロード中...
Advertising: planning, implementation, and control /
| 第一著者: | |
|---|---|
| フォーマット: | Printed Book |
| 言語: | English |
| 出版事項: |
Ohio :
South-Western Pub. Co,
1993.
|
| 版: | 4th ed. |
目次:
- 1. Framework for the advertising planning process 2. Setting direction for the advertising program 3. Programs for reaching advertising objectives 4. Control and evaluation of the advertising programs