Učitavanje...
Advertising: planning, implementation, and control /
| Glavni autor: | |
|---|---|
| Format: | Printed Book |
| Jezik: | English |
| Izdano: |
Ohio :
South-Western Pub. Co,
1993.
|
| Izdanje: | 4th ed. |
Sadržaj:
- 1. Framework for the advertising planning process 2. Setting direction for the advertising program 3. Programs for reaching advertising objectives 4. Control and evaluation of the advertising programs