Lataa...
Advertising: planning, implementation, and control /
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Printed Book |
| Kieli: | English |
| Julkaistu: |
Ohio :
South-Western Pub. Co,
1993.
|
| Painos: | 4th ed. |
Sisällysluettelo:
- 1. Framework for the advertising planning process 2. Setting direction for the advertising program 3. Programs for reaching advertising objectives 4. Control and evaluation of the advertising programs