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Advertising: planning, implementation, and control /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Ohio :
South-Western Pub. Co,
1993.
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| Edition: | 4th ed. |
Table of Contents:
- 1. Framework for the advertising planning process 2. Setting direction for the advertising program 3. Programs for reaching advertising objectives 4. Control and evaluation of the advertising programs