تحميل...
Advertising: planning, implementation, and control /
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
Ohio :
South-Western Pub. Co,
1993.
|
| الطبعة: | 4th ed. |
جدول المحتويات:
- 1. Framework for the advertising planning process 2. Setting direction for the advertising program 3. Programs for reaching advertising objectives 4. Control and evaluation of the advertising programs