|
|
|
|
| LEADER |
00722nam a2200157Ia 4500 |
| 008 |
150624b xxu||||| |||| 00| 0 eng d |
| 082 |
|
|
|a 659.1
|
| 100 |
|
|
|a Nylen, David W.
|
| 245 |
|
|
|a Advertising:
|b planning, implementation, and control /
|c David W. Nylen
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
|
|
|a Ohio :
|b South-Western Pub. Co,
|c 1993.
|
| 300 |
|
|
|a 754 p.
|
| 505 |
|
|
|a 1. Framework for the advertising planning process 2. Setting direction for the advertising program 3. Programs for reaching advertising objectives 4. Control and evaluation of the advertising programs
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 46869
|d 46869
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_100000000000000_NYL_A
|7 0
|9 46851
|a UL
|b UL
|c ST2
|d 2017-09-28
|l 0
|o 659.1 NYL/A
|p 68776
|r 2012-10-27
|w 2012-10-27
|y BK
|