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Modern marketing management /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Himalaya Pub. House,
1992.
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| Subjects: |
Table of Contents:
- 1.Marketing-An overview 2. Buyer behaviour 3.Marketing strategy 4. Product strategy 5. Product planning and development 6. Brand management, packaging and labelling 7. Market segmentation, targeting and positioning 8. Pricing 9. Sales management 10. Sales