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00767nam a2200157Ia 4500 |
| 008 |
150624b xxu||||| |||| 00| 0 eng d |
| 082 |
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|a 658.8
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| 100 |
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|a Chandrasekharan Nair, K.
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| 245 |
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|a Modern marketing management /
|c K. Chandrasekharan Nair
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| 260 |
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|a New Delhi :
|b Himalaya Pub. House,
|c 1992.
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| 300 |
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|a 347 p.
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| 505 |
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|a 1.Marketing-An overview 2. Buyer behaviour 3.Marketing strategy 4. Product strategy 5. Product planning and development 6. Brand management, packaging and labelling 7. Market segmentation, targeting and positioning 8. Pricing 9. Sales management 10. Sales
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| 650 |
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|x Marketing.
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| 942 |
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|c BK
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| 999 |
|
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|c 46105
|d 46105
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| 952 |
|
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|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_CHA_M
|7 0
|9 46090
|a UL
|b UL
|c ST2
|d 1998-09-01
|o 658.8 CHA/M
|p 67687
|r 2015-09-22
|y BK
|