Chandrasekharan Nair, K. (1992). Modern marketing management. Himalaya Pub. House.
Chicago Edition CitationChandrasekharan Nair, K. Modern Marketing Management. New Delhi: Himalaya Pub. House, 1992.
MLA Edition CitationChandrasekharan Nair, K. Modern Marketing Management. Himalaya Pub. House, 1992.
Warning: These citations may not always be 100% accurate.