Kinnear, T. C. (1991). Marketing research: An applied approach. McGraw-Hill.
Chicago Edition CitationKinnear, Thomas C. Marketing Research: An Applied Approach. New York: McGraw-Hill, 1991.
MLA Edition CitationKinnear, Thomas C. Marketing Research: An Applied Approach. McGraw-Hill, 1991.
Warning: These citations may not always be 100% accurate.