Ramaswamy, V. S., & Namakumari, S. (1990). Marketing management: Planning implemantation and control. Macmillan.
Chicago Edition CitationRamaswamy, V. S., and S. Namakumari. Marketing Management: Planning Implemantation and Control. Delhi: Macmillan, 1990.
MLA Edition CitationRamaswamy, V. S., and S. Namakumari. Marketing Management: Planning Implemantation and Control. Macmillan, 1990.
Warning: These citations may not always be 100% accurate.