APA Edition Citation

Engel, J. (1980). Advertising: Process and practice. McGraw-Hill Book.

Chicago Edition Citation

Engel, Jack. Advertising: Process and Practice. New York: McGraw-Hill Book, 1980.

MLA Edition Citation

Engel, Jack. Advertising: Process and Practice. McGraw-Hill Book, 1980.

Warning: These citations may not always be 100% accurate.