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Political marketing: Indian experience /
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Tata McGraw-Hill,
1990.
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Table of Contents:
- 1. Political marketing 2. Marketing research: use of opinion polls 3. Market segmentation and target marketing 4. Party and candidate positioning 5. Communication strategy 6. Use of a volunteer force 7. Marketing planning and strategy formulation 8. Marke