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| LEADER |
00745nam a2200145Ia 4500 |
| 008 |
150624b xxu||||| |||| 00| 0 eng d |
| 082 |
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|a 324.2
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| 100 |
|
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|a Sarwate, Dilip M.
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| 245 |
|
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|a Political marketing:
|b Indian experience /
|c Dilip M. Sarwate
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| 260 |
|
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|a New Delhi :
|b Tata McGraw-Hill,
|c 1990.
|
| 300 |
|
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|a 206 p.
|
| 505 |
|
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|a 1. Political marketing 2. Marketing research: use of opinion polls 3. Market segmentation and target marketing 4. Party and candidate positioning 5. Communication strategy 6. Use of a volunteer force 7. Marketing planning and strategy formulation 8. Marke
|
| 942 |
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|c BK
|
| 999 |
|
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|c 43575
|d 43575
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 324_200000000000000_SAR_P
|7 0
|9 43567
|a UL
|b UL
|c ST2
|d 1998-09-01
|l 0
|o 324.2 SAR/P
|p 63761
|r 2012-10-27
|w 2012-10-27
|y BK
|