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Marketing for the small business /
| Hlavní autor: | |
|---|---|
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
London :
Macmillan Education,
1987.
|
| Témata: |
Obsah:
- 1. Marketing and the small firm 2. Managing your marketing 3. Objectives now and the future 4. Selection of a customer mix 5. Market and marketing research 6. Determination of a marketing mix 7. Production and production policy 8. Pricing 9. Promotion 10