Jefkins, F. (1982). Introduction to marketing, advertising and public relations. Macmillan.
Chicago Edition CitationJefkins, Frank. Introduction to Marketing, Advertising and Public Relations. London: Macmillan, 1982.
MLA Edition CitationJefkins, Frank. Introduction to Marketing, Advertising and Public Relations. Macmillan, 1982.
Warning: These citations may not always be 100% accurate.