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Mediated communication: social action perspective /
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| Format: | Printed Book |
| Language: | English |
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London :
Sage Publications,
1988.
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Table of Contents:
- 1. Nature of communication 2. Thoughts on the mediated communication industry 3. Contexts of reception 4. Social action of mediated communication 5. In search of effects 6. Experimental methods in mediated communication research 7. Survey and ethnographic