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Message effects in communication science /
| Other Authors: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
London :
Sage Publications,
1989.
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Table of Contents:
- 1. Message effects: theory and research on mental models of messages 2. Methodological issues in the study of message effects 3. Goals, plans, and discourse comprehension 4. Inference-generating knowledge structures in message processing 5. Messages and p