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Market and Sales Forecasting: total approach /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
London :
Kogan Page,
1987.
|
| Edition: | 2nd. ed. |
Table of Contents:
- I- The forecasting environment 1. Marketing, Its scope and effect 2. The product life cyscle-a conceptual framework approach 3. Market and sales forecasting 4. The collection of data for forecasting 5. Basic forecasting considerations 6. The measurement o