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00767nam a2200157Ia 4500 |
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150624b xxu||||| |||| 00| 0 eng d |
| 082 |
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|a 658.818
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| 100 |
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|a Bolt, Gordon J.
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| 245 |
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|a Market and Sales Forecasting:
|b total approach /
|c Gordon J. Bolt
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| 250 |
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|a 2nd. ed.
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| 260 |
|
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|a London :
|b Kogan Page,
|c 1987.
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| 300 |
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|a 347 p.
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| 505 |
|
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|a I- The forecasting environment 1. Marketing, Its scope and effect 2. The product life cyscle-a conceptual framework approach 3. Market and sales forecasting 4. The collection of data for forecasting 5. Basic forecasting considerations 6. The measurement o
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| 942 |
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|c BK
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| 999 |
|
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|c 42482
|d 42482
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_818000000000000_BOL_M
|7 0
|9 42478
|a UL
|b UL
|c ST2
|d 1998-09-01
|l 0
|o 658.818 BOL/M
|p 62444
|r 2012-10-27
|w 2012-10-27
|y BK
|