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Research methods in mass communication /
| Other Authors: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New Jersy :
Prentice Hall,
1989.
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| Edition: | 2nd. ed. |
| Subjects: |
Table of Contents:
- The systematic study of mass communication 2. The logic of social behavioral science 3. Theory construction 4. Basic satistical tools 5. Measurement decisions 6. Data processing 7. Content analysis 8. Statistical designs for content analysis 9. Surv