APA Edition Citation

Zaltman, G., & Wallendorf, M. (1979). Consumer Behaviour: Basic findings and management implications. John Wiley.

Chicago Edition Citation

Zaltman, Gerald, and Melanie Wallendorf. Consumer Behaviour: Basic Findings and Management Implications. New York: John Wiley, 1979.

MLA Edition Citation

Zaltman, Gerald, and Melanie Wallendorf. Consumer Behaviour: Basic Findings and Management Implications. John Wiley, 1979.