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Advertising /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Tata McGraw-Hill,
1983.
|
| Edition: | 5th ed. |
Table of Contents:
- 1. What is advertising 2.Advertising 's role in society 3. Advertising and the marketing process 4. How advertising works 5. Business of advertising 6. World of media: an overview 7. Television and radio 8. Print media 9. Direct advertising , specialty