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00752nam a2200157Ia 4500 |
| 008 |
150624b xxu||||| |||| 00| 0 eng d |
| 082 |
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|a 659.1
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| 100 |
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|a Wright, John S.
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| 245 |
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|a Advertising /
|c John S. Wright
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| 250 |
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|a 5th ed.
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| 260 |
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|a New Delhi :
|b Tata McGraw-Hill,
|c 1983.
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| 300 |
|
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|a 545 p.
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| 505 |
|
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|a 1. What is advertising 2.Advertising 's role in society 3. Advertising and the marketing process 4. How advertising works 5. Business of advertising 6. World of media: an overview 7. Television and radio 8. Print media 9. Direct advertising , specialty
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| 942 |
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|c BK
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| 999 |
|
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|c 41219
|d 41219
|
| 952 |
|
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|0 0
|1 0
|4 0
|6 659_100000000000000_WRI_A
|7 0
|9 41216
|a UL
|b UL
|c ST1
|d 2017-09-28
|l 1
|m 1
|o 659.1 WRI/A
|p 59481
|r 2015-08-17
|s 2015-07-10
|w 2012-10-27
|y BK
|