Cita APA

Kotler, P. (1988). Principles of marketing (3rd. ed.). Prentice Hall of India.

Chicago Edition Citation

Kotler, Philip. Principles of Marketing. 3rd. ed. New Delhi: Prentice Hall of India, 1988.

Cita MLA

Kotler, Philip. Principles of Marketing. 3rd. ed. Prentice Hall of India, 1988.