Kotler, P. (1988). Principles of marketing (3rd. ed.). Prentice Hall of India.
Style de citation ChicagoKotler, Philip. Principles of Marketing. 3rd. ed. New Delhi: Prentice Hall of India, 1988.
Style de citation MLAKotler, Philip. Principles of Marketing. 3rd. ed. Prentice Hall of India, 1988.
Attention : ces citations peuvent ne pas être correctes à 100%.