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Codes of advertising: Fetishism and the political economy of meaning in the consumer Society /
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| Format: | Printed Book |
| Language: | English |
| Published: |
London :
Frances Printer Publications,
1987.
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Table of Contents:
- 1. Fundamentals and starting Points 2. Fetishism of commodities: Marxism, anthropology psychoanalysis 3. Valorisation of consciousness:political economy of symbolism 4.Codes of audience 5. Advertising codes and fetishism:empirical study 6. Advertising, re