Kotler, P. (1985). Marketing management: Analysis, planning and control (5th ed.). Prentice Hall.
Citación estilo ChicagoKotler, Philip. Marketing Management: Analysis, Planning and Control. 5th ed. New Delhi: Prentice Hall, 1985.
Cita MLAKotler, Philip. Marketing Management: Analysis, Planning and Control. 5th ed. Prentice Hall, 1985.
Warning: These citations may not always be 100% accurate.