Cita APA

Kotler, P. (1985). Marketing management: Analysis, planning and control (5th ed.). Prentice Hall.

Chicago Edition Citation

Kotler, Philip. Marketing Management: Analysis, Planning and Control. 5th ed. New Delhi: Prentice Hall, 1985.

Cita MLA

Kotler, Philip. Marketing Management: Analysis, Planning and Control. 5th ed. Prentice Hall, 1985.