APA Edition Citation

Dalrymple, D. J., & Parsons, L. J. (1986). Marketing management strategy and cases (4th ed.). John Wiley.

Chicago Edition Citation

Dalrymple, Douglas J., and Leonard J. Parsons. Marketing Management Strategy and Cases. 4th ed. New York: John Wiley, 1986.

MLA Edition Citation

Dalrymple, Douglas J., and Leonard J. Parsons. Marketing Management Strategy and Cases. 4th ed. John Wiley, 1986.