Zikmund, W., & D'Amico, M. (1986). Marketing (2nd. ed.). John Wiley.
Chicago Edition CitationZikmund, William, and Michael D'Amico. Marketing. 2nd. ed. New York: John Wiley, 1986.
MLA Edition CitationZikmund, William, and Michael D'Amico. Marketing. 2nd. ed. John Wiley, 1986.
Warning: These citations may not always be 100% accurate.