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Advertising /
| Tác giả chính: | |
|---|---|
| Định dạng: | Printed Book |
| Ngôn ngữ: | English |
| Được phát hành: |
New York :
Collier Macmillan,
1984.
|
| Phiên bản: | 2nd. ed. |
Mục lục:
- 1. Definition of advertising 2. The dimensions of advertising 3. Socieconomic aspects of advertising 4. The structure of the advertising industry 5. The relation advertising to market 6. Allocating corporate resources to advertising 7. advertising p