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Advertising /
| Главный автор: | |
|---|---|
| Формат: | Printed Book |
| Язык: | English |
| Опубликовано: |
New York :
Collier Macmillan,
1984.
|
| Редактирование: | 2nd. ed. |
Оглавление:
- 1. Definition of advertising 2. The dimensions of advertising 3. Socieconomic aspects of advertising 4. The structure of the advertising industry 5. The relation advertising to market 6. Allocating corporate resources to advertising 7. advertising p