טוען...
Advertising /
| מחבר ראשי: | |
|---|---|
| פורמט: | Printed Book |
| שפה: | English |
| יצא לאור: |
New York :
Collier Macmillan,
1984.
|
| מהדורה: | 2nd. ed. |
תוכן הענינים:
- 1. Definition of advertising 2. The dimensions of advertising 3. Socieconomic aspects of advertising 4. The structure of the advertising industry 5. The relation advertising to market 6. Allocating corporate resources to advertising 7. advertising p